Bright Ideas Bring You

center stage

We believe that branding should start with your story. With public relations at our core, we navigate the ever-changing communication landscape to find every possible opportunity to illuminate your story and create a path to dynamic brand realization.

Step into the Spotlight

You’ve Got the

drive

You’ve worked tirelessly to build your vision and mission, but do you know how it performs  internally and externally? We’ll help you determine key performance indicators that highlight your unique identity—with a focus on gaining meaningful press, driving engagement, and ensuring your brand takes center stage.

We Make Big Stories Happen

Based in NYC, we focus on developing creative and strategic PR, social media and marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries.

Be Enlightened

We Make Big Stories Happen

Based in NYC, we focus on developing creative and strategic PR, social media and marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries.

Be Enlightened

We’ve Got the

vision

We act as integral thought leaders to develop comprehensive and innovative communications strategies that increase public support. We also develop meaningful and ongoing dialogue around your vision and mission—aligning these values to winning marketing and branding strategies.

What's on Our Mind

Embark with us on arts marketing trends, challenges and impact. Learn tips and tricks for putting more focus on ways to increase exposure and your bottom line.

Our Stories

What's on Our Mind

Embark with us on arts marketing trends, challenges and impact. Learn tips and tricks for putting more focus on ways to increase exposure and your bottom line.

New Blog Coming Soon!

Let’s Make it

happen

Put your story in the lights through relevant (communicate impact to your audience); compelling (purposeful information that stimulates action); simple (easy-to-understand messages that avoid jargon); tailored (adaptable language that reaches target audience); and strategic (differentiate value) communications. We call this

#GetinYourBestLight

The Reviews Are in!

“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”

Stephanie SimonNY1 News

“In The Lights goes the extra mile for their clients with good press releases, thorough information, photographs, phone follow-up and persistence. By providing a wealth of dance resources, In The Lights makes it easy for me to attend events and disseminate information to my readers.”

Walter RutledgeHarlem World Blog

“I’ve had the pleasure of interviewing In The Lights clients as guests on my radio show, but our relationship deepened when we hired them to do PR for my radio show’s 1-yr anniversary charity event. The team at In The Lights are incredibly talented, energetic, positive, professional, and deliver on the PR services they promise in every way. They are an extremely valuable part of the public relations presence of my brand. In The Lights has a gift for helping dance and arts organizations take their public relations presence to the next level.”

Ashani MfukoCEO, Kiner Enterprises Inc.

“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”

Christine JowersFounder, Dance Enthusiast

“Working with In The Lights is great for CSI. Representing a cultural policy think tank is no easy task. They have really taken the time to learn about what we are doing and have been extremely helpful in creating language that conveys some very complicated ideas in ways that people can understand and transmit to others.”

Founder, Cultural Strategies InitiativeFounder, Dance Enthusiast

“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”

Leonard Jacobs