Our

vision

In The Lights vision is to be the most sought-after communications resource for arts and culture organizations and individuals ready to transform their legacy into a fresh, sustainable business model.

Trust

We focus on high ethics, recognition, and teamwork to build relationships of trust with clients, business partners, press and brands. We value and honor client confidentiality and honor authenticity.

Connect

We are dedicated to growing our network of influential channels in order to connect clients to partners, sponsors, celebrities and more—furthering the impact and legacy of their brand.

Advocate

We are tenacious and strategic in finding every opportunity possible to keep your brand relevant and your story in the spotlight.

Environment

Innovative and groundbreaking ideas ensure the best and most robust results. We encourage conversation and collaboration in order to create unique and sophisticated business breakthroughs.

Educate

We provide access to resources and training on trends, consumer influence and technologies. We stand on strategic and informed actions that support our client goals and business strategies.

Support

Through action, we are committed to bolstering exposure, accessibility, education and participation in the arts—bringing more audiences, benefactors and supporters to the field.

Integrated Marketing Starts with Your Story

Based in NYC, we focus on developing creative and strategic PR, social media, and influencer marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries. The In The Lights team is passionate about arts and culture and committed to bringing best practices for effective, efficient and meaningful branding campaigns that resonate with client audiences.

Integrated Marketing Starts with Your Story

Based in NYC, we focus on developing creative and strategic PR, social media, and influencer marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries. The In The Lights team is passionate about arts and culture and committed to bringing best practices for effective, efficient and meaningful branding campaigns that resonate with client audiences.

The

team

Collaborative, energetic and innovative, we bring fresh ideas with a diverse team and the cutest mascot in town.

Penelope

A descendent from the royal family of Versailles, Penelope joins In The Lights PR team with ample experience in…not much. With a growing (and at times irreverent) Instagram account, what’s the fun of putting others in the spotlight when she’s got her own brand to grow! She has mastered sit and stay and learned that she can get extra TLC and treats on a conference call when she threatens to chime in—some say that’s her strategy to really maximize the bottom line! Whether hanging out at ITL headquarters or on the other end of a leash walking through the city, she loves to snuggle, beg for the team’s lunch, and makes new friends everywhere she goes. Penelope brings diversity to the team (our first French member!) and is by far the cutest…and the smelliest. Follow her on Instagram at @Penelopethefrenchpup

Join The Team

We are a team of dreamers and doers bound together by our passion for helping others realize their impact, story and legacy on the world.

Positions Open
Public Relations Freelancer – Arts & Entertainment

Submit a Resume

Join The Team

We are a team of dreamers and doers bound together by our passion for helping others realize their impact, story and legacy on the world.

Positions Open
Public Relations Freelancer – Arts & Entertainment

Submit a Resume

The Reviews Are in!

“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”

Stephanie SimonNY1 News

“In The Lights goes the extra mile for their clients with good press releases, thorough information, photographs, phone follow-up and persistence. By providing a wealth of dance resources, In The Lights makes it easy for me to attend events and disseminate information to my readers.”

Walter RutledgeHarlem World Blog

“I’ve had the pleasure of interviewing In The Lights clients as guests on my radio show, but our relationship deepened when we hired them to do PR for my radio show’s 1-yr anniversary charity event. The team at In The Lights are incredibly talented, energetic, positive, professional, and deliver on the PR services they promise in every way. They are an extremely valuable part of the public relations presence of my brand. In The Lights has a gift for helping dance and arts organizations take their public relations presence to the next level.”

Ashani MfukoCEO, Kiner Enterprises Inc.

“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”

Christine JowersFounder, Dance Enthusiast

“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”

Leonard Jacobs