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Strategy

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Strategy
May 16, 2014

So You Want to Start a Blog?

Getting a blog going is not always easy, but it will make a definite impact…
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Press ReleasesStrategy
July 1, 2013

How to Deal with a Reputation Crisis

I was recently asked for some tips for dealing with a crisis situation from an…
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BrandingStrategyTips
June 4, 2010

How do you become a Sondheim?

A friend of mine who is in the film industry asked me the other day…
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About In The Lights®

In The Lights is a boutique New York based public relations firm that puts companies that are in dance, music, theater, culture, entertainment, culinary arts, health and fitness industries on center stage and in the spotlight. As a seasoned PR veteran and arts professional, Amber Henrie leads the company and all company engagements with strategic diligence and empowerment for its clients.

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#ProTip | SOCIAL MEDIA: According to a recent study, 6am and 2am are the hottest times to post, meaning they will receive the most engagement. These two times are probably while we are all taking some zzz’s so try to use planning tools for Facebook and Twitter! #socialmediamarketing #socialmedia #protip #social
Who is with me? 📷: Shot at Winky Lux Pop-up in Soho
We all know James is the epitome of beauty... I mean look at this face! Find out his beauty secrets through @allure in our link in bio.
Happy Valentine’s Day from our loves to yours. 💕
Galileo opens at Irondale Ensemble Project in just a few days. Check out Time Out New York to learn more! @irondalecenter #timeoutnewyork
#ProTip | BUSINESS CARDS: The worst is when you meet someone that can potentially hire you or work with you and you don’t have a business card on you! Even if it’s a quick print, make sure you have a card near. If you have access and the budget, hire a designer to get a branded business card that can shine in someone’s wallet! #business #businesscard #networking
Want to know what it takes to get a musical to the Great White Way? Steps on Broadway's Steps Beyond Foundation invites Tony Award winning musical duo Lynn Ahrens and Stephen Flaherty, prominent director of stage and film and Tony Award winning choreographer Susan Stroman and Tony Award winning actress, singer, and dancer Karen Ziemba to sit on a panel, moderated by our friend Frank DiLella  of Spectrum News NY1 later this month!

BroadwayWorld has the scoop: link in bio.
Ok ladies now let’s get in formation. #grammys
James Whiteside, Isabella Boylston and Rozzi are teaming up to bridge the gap between ballet and pop music, and Pointe has the scoop from James himself! 
Visit Pointe Mag to read the full article! @pointemagazineofficial

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