Chelsea Anderson-Long’s passion for arts marketing comes from her dual background as a freelance theater director and arts marketing professional. She holds a Master of Science in Professional Communications and a B.A. in Theater Arts from Clark University, and studied abroad at the University of Tasmania (Fun fact: she totally got to meet and pet a Tasmanian Devil-- and not the looney tunes kind!).
Prior to joining In the Lights, Chelsea served as the Marketing Associate at Primary Stages, where she oversaw social media and marketing initiatives for Primary Stages ESPA. She has also held positions in the marketing, sales, and management departments of theaters and visual arts organizations, including San Francisco Mime Troupe, Danforth Art, and Dzian Gallery.
As a director and producer, she has an interest in developing new plays, especially plays written by and for women--#girlpower. She is drawn to scripts that use humor as an access point to address complex political, societal, or interpersonal issues, and works mostly with new plays in development.
Originally from Massachusetts, she relocated to New York City in 2014 with her wife, Maria. In her spare time, Chelsea spoils her cats Rosie and Tilly (Crazy Cat Lady, and proud of it!), plays pub trivia (Team name: Bed Bath and Beyoncé!), and finds opportunities to travel. So far, she’s visited twenty-two countries across six continents. Can you say wanderlust?
The Reviews Are in!
“In The Lights has been great to work with. They've really listened to our concerns, they're quick to respond and they've transformed our social media channels into fun, visually engaging media outlets that represent our ethos and highlight our programming on a consistent basis. Very happy with them.”Leese Walker, Artistic Director, Strike Anywhere Performance Ensemble
“As an organization, we never understood the crucial role marketing must play in the success of any program, project or production. Our experience has always been that marketing and PR were last on the list to even think about. But working with In The Lights has been a refreshing learning experience, towards refining and strengthening our overall process of communication. We now understand the importance of knowing what our narrative is, and sharing that story with our present and future followers.”Lakai Worrell, Co-Founder, Purelements
“I first started working with Amber and her team in the beginning of 2013. This was my company's first time working with a PR firm and they more than met my already high expectations. They scheduled one-on-one time to really understand what was needed to develop a communications strategy for the upcoming year and gave suggestions to improve the company's overall visibility. I would recommend In The Lights PR without hesitation.”Tiffany Rea-FisherArtistic Director, Elisa Monte Dance
“In The Lights helps us dream of how we can be better: better theater makers, better community organizers, better agents of social change, better presenters, and better educators. They burnish Irondale's reputation of integrity because of the integrity they bring to their jobs.”Terry GreissExecutive Director, Irondale Ensemble
“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”Stephanie SimonNY1 News
“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”Leonard Jacobs
“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”Christine JowersFounder, Dance Enthusiast
“Representing a cultural policy think tank is no easy task. In The Lights took the time to learn about what we are doing and have been extremely helpful in creating language that conveys complicated ideas in ways that people can understand and transmit to others.”Paul NagleCultural Strategies Initiative