Chelsea Anderson-Long’s passion for arts marketing comes from her dual background as a freelance theater director and arts marketing professional. She holds a Master of Science in Professional Communications and a B.A. in Theater Arts from Clark University, and studied abroad at the University of Tasmania (Fun fact: she totally got to meet and pet a Tasmanian Devil-- and not the looney tunes kind!).
Prior to joining In the Lights, Chelsea served as the Marketing Associate at Primary Stages, where she oversaw social media and marketing initiatives for Primary Stages ESPA. She has also held positions in the marketing, sales, and management departments of theaters and visual arts organizations, including San Francisco Mime Troupe, Danforth Art, and Dzian Gallery.
As a director and producer, she has an interest in developing new plays, especially plays written by and for women--#girlpower. She is drawn to scripts that use humor as an access point to address complex political, societal, or interpersonal issues, and works mostly with new plays in development.
Originally from Massachusetts, she relocated to New York City in 2014 with her wife, Maria. In her spare time, Chelsea spoils her cats Rosie and Tilly (Crazy Cat Lady, and proud of it!), plays pub trivia (Team name: Bed Bath and Beyoncé!), and finds opportunities to travel. So far, she’s visited twenty-two countries across six continents. Can you say wanderlust?
“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”Stephanie SimonNY1 News
“In The Lights goes the extra mile for their clients with good press releases, thorough information, photographs, phone follow-up and persistence. By providing a wealth of dance resources, In The Lights makes it easy for me to attend events and disseminate information to my readers.”Walter RutledgeHarlem World Blog
“I’ve had the pleasure of interviewing In The Lights clients as guests on my radio show, but our relationship deepened when we hired them to do PR for my radio show’s 1-yr anniversary charity event. The team at In The Lights are incredibly talented, energetic, positive, professional, and deliver on the PR services they promise in every way. They are an extremely valuable part of the public relations presence of my brand. In The Lights has a gift for helping dance and arts organizations take their public relations presence to the next level.”Ashani MfukoCEO, Kiner Enterprises Inc.
“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”Christine JowersFounder, Dance Enthusiast
“Working with In The Lights is great for CSI. Representing a cultural policy think tank is no easy task. They have really taken the time to learn about what we are doing and have been extremely helpful in creating language that conveys some very complicated ideas in ways that people can understand and transmit to others.”Founder, Cultural Strategies InitiativeFounder, Dance Enthusiast
“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”Leonard Jacobs