Our

vision

In The Lights vision is to be the most sought-after communications resource for arts, culture, and fitness organizations and individuals ready to transform their legacy into a fresh, sustainable business model.

Trust

We focus on high ethics, recognition, and teamwork to build relationships of trust with clients, business partners, press and brands. We value and honor client confidentiality and honor authenticity.

Connect

We are dedicated to growing our network of influential channels in order to connect clients to partners, sponsors, celebrities and more—furthering the impact and legacy of their brand.

Advocate

We are tenacious and strategic in finding every opportunity possible to keep your brand relevant and your story in the spotlight.

Collaborate

Innovative and groundbreaking ideas ensure the best and most robust results. We encourage conversation and collaboration in order to create unique and sophisticated business breakthroughs.

Educate

We provide access to resources and training on trends, consumer influence and technologies. We stand on strategic and informed actions that support our client goals and business strategies.

Support

Through action, we are committed to bolstering exposure, accessibility, education and participation in arts, culture, and fitness—bringing more audiences and supporters to the field.

Integrated Marketing Starts with Your Story

Based in NYC, we focus on developing creative and strategic PR, social media, and influencer marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries. The In The Lights team is passionate about arts and culture and committed to bringing best practices for effective, efficient and meaningful branding campaigns that resonate with client audiences.