Contact Joon

Joon Shin

An inspirational change-maker and co-founder of In The Lights, Joon brings a wealth of experience, knowledge, and capabilities from the worlds of business, technology, and creative. From Fortune 500 to startups (that’s us!), he has provided governance, actionable execution, strategy and operational leadership to a vast assortment of companies. This jovial #coffeeholic mentor brings know-how and insight from his diverse professional portfolio—as partner for Content of Characters, board director for Dosha Pops, advisor to other startups, and consultant to small-to-medium enterprises (SME’s). He may not take himself seriously but he does in his work and is always looking to #empower and #elevate businesses and individuals, as evidenced in achieving Inc. 500 for one of his ventures. Our favorite #overachiever, Joon completed the Executive Master’s in Technology Management, a cosponsored program between Penn Engineering and Wharton School of Business, and received his BS in Mechanical Engineering from Lehigh University.

The Reviews Are in!

“In The Lights has been great to work with. They've really listened to our concerns, they're quick to respond and they've transformed our social media channels into fun, visually engaging media outlets that represent our ethos and highlight our programming on a consistent basis. Very happy with them.”

Leese Walker, Artistic Director, Strike Anywhere Performance Ensemble

“As an organization, we never understood the crucial role marketing must play in the success of any program, project or production. Our experience has always been that marketing and PR were last on the list to even think about. But working with In The Lights has been a refreshing learning experience, towards refining and strengthening our overall process of communication. We now understand the importance of knowing what our narrative is, and sharing that story with our present and future followers.”

Lakai Worrell, Co-Founder, Purelements

“I first started working with Amber and her team in the beginning of 2013. This was my company's first time working with a PR firm and they more than met my already high expectations. They scheduled one-on-one time to really understand what was needed to develop a communications strategy for the upcoming year and gave suggestions to improve the company's overall visibility. I would recommend In The Lights PR without hesitation.”

Tiffany Rea-FisherArtistic Director, Elisa Monte Dance

“In The Lights helps us dream of how we can be better: better theater makers, better community organizers, better agents of social change, better presenters, and better educators. They burnish Irondale's reputation of integrity because of the integrity they bring to their jobs.”

Terry GreissExecutive Director, Irondale Ensemble
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“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”

Stephanie SimonNY1 News

“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”

Leonard Jacobs
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“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”

Christine JowersFounder, Dance Enthusiast
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“Representing a cultural policy think tank is no easy task. In The Lights took the time to learn about what we are doing and have been extremely helpful in creating language that conveys complicated ideas in ways that people can understand and transmit to others.”

Paul NagleCultural Strategies Initiative