Bright Ideas Bring You

center stage

We believe that branding should start with your story. With public relations at our core, we navigate the ever-changing communication landscape to find every possible opportunity to illuminate your story and create a path to dynamic brand realization.

Step into the Spotlight

Our Stance: Black Stories Matter. Black Artists Matter. Black Lives Matter.

You’ve Got the

drive

You’ve worked tirelessly to build your vision and mission, but do you know how it performs internally and externally? We’ll help you determine key performance indicators that highlight your unique identity—with a focus on gaining meaningful press, driving engagement, and ensuring your brand takes center stage.

We Make Big Stories Happen

Based in NYC, we focus on developing creative and strategic PR, social media and marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries.

Be Enlightened

We Make Big Stories Happen

Based in NYC, we focus on developing creative and strategic PR, social media and marketing campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industries.

Be Enlightened

We’ve Got the

vision

We act as integral thought leaders to develop comprehensive and innovative communications strategies that increase public support. We also develop meaningful and ongoing dialogue around your vision and mission—aligning these values to winning marketing and branding strategies.

What's on Our Mind

Embark with us on arts marketing trends, challenges and impact. Learn tips and tricks for putting more focus on ways to increase exposure and your bottom line.

Our Stories

What's on Our Mind

Embark with us on arts marketing trends, challenges and impact. Learn tips and tricks for putting more focus on ways to increase exposure and your bottom line.

New Blog Coming Soon!

Let’s Make it

happen

Put your story in the lights through relevant, compelling, simple, tailored, and strategic communications.

#GetinYourBestLight

The Reviews Are in!

In The Lights has been great to work with. They've really listened to our concerns, they're quick to respond and they've transformed our social media channels into fun, visually engaging media outlets that represent our ethos and highlight our programming on a consistent basis. Very happy with them.

Leese Walker, Artistic Director, Strike Anywhere Performance Ensemble

As an organization, we never understood the crucial role marketing must play in the success of any program, project or production. Our experience has always been that marketing and PR were last on the list to even think about. But working with In The Lights has been a refreshing learning experience, towards refining and strengthening our overall process of communication. We now understand the importance of knowing what our narrative is, and sharing that story with our present and future followers.

Lakai Worrell, Co-Founder, Purelements

I first started working with Amber and her team in the beginning of 2013. This was my company's first time working with a PR firm and they more than met my already high expectations. They scheduled one-on-one time to really understand what was needed to develop a communications strategy for the upcoming year and gave suggestions to improve the company's overall visibility. I would recommend In The Lights PR without hesitation.

Tiffany Rea-FisherArtistic Director, Elisa Monte Dance

In The Lights helps us dream of how we can be better: better theater makers, better community organizers, better agents of social change, better presenters, and better educators. They burnish Irondale's reputation of integrity because of the integrity they bring to their jobs.

Terry GreissExecutive Director, Irondale Ensemble

As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.

Stephanie SimonNY1 News

Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.

Leonard Jacobs

Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.

Christine JowersFounder, Dance Enthusiast

Representing a cultural policy think tank is no easy task. In The Lights took the time to learn about what we are doing and have been extremely helpful in creating language that conveys complicated ideas in ways that people can understand and transmit to others.

Paul NagleCultural Strategies Initiative