spark sessions
We created this consultation series to help arts and fitness professionals spark creative solutions and create a roadmap to achieve your goals.

What is Your Spark?

At In The Lights, we spark creative ideas for your organization’s publicity, social media, marketing, and branding strategies. We know sometimes all you need is a few bright ideas to refresh your practices and passions!

In The Lights’ Spark Sessions will highlight strategies to help you improve your marketing and communications practices and identify tools needed to implement change that brings you into the spotlight.

Your Options

the spark menu

Brand Messaging Assessment 

How are you telling your story? Is your message consistent? Developing strong and effective vision and mission statements is the foundation of all business and marketing strategies, and the first step to effectively telling a dynamic story. We will review your statements and key messages across your organization and recommend ways to improve their effectiveness and clarity.

Public Relations & Press Assessment

Organizational information intended for the press requires a keen knowledge of what they are seeking. We will review a selection of your press releases, discuss media targets, and pinpoint ways to capture the attention of target outlets and reporters.

Social Media Assessment

Social media provides an unprecedented opportunity to stay connected with audiences and keep your work on their radar. Let’s discuss what is and isn’t working about your social strategy, and discuss effective ways to create relevant content that can be shared across all social platforms.

Email Marketing Assessment

Your email list is one of your organization’s most valuable assets, if you know how to use it to its full potential. We’ll dig into your most recent email campaigns, finding solutions to target the right message to the right audience for maximum impact.

Custom Session

Looking for something else? We’re happy to create a custom session for you. In The Lights provides a variety of services that can fit your immediate needs, including brand identity, public affairs, cross-promotion, influencer marketing, social advertising, and more.

Each session will consist of:

  • In The Lights assessment questionnaire and audit of information and materials provided to our team
  • 60-minute consultation
  • Checklists and planning tools for you and your team 

In order to provide you with the best service, we are only able to cover one topic per consultation. Should you wish to cover more than one topic, we’re happy to book you into an additional session at 25% off.

Cost: $600

Bright Ideas For Your

lightbulb moment

Spark Sessions are designed to be a jumpstart — we want you to leave your session brimming with enthusiasm to achieve your goals. 

We know the eccentricities of the arts and fitness marketing space: tight budgets, tough competition for class and ticket sales, and ever-dwindling press coverage. For more than 10 years we’ve worked with arts, cultural, and fitness organizations of various types, sizes, and locations. Our boutique agency’s laser focus on arts and fitness means that we have the tools to showcase organizations in their best light.