Think of social media as a way to educate, empower, inspire, and connect with your target audience, expand their minds, and bring value and enlightenment into their lives. Read on to learn the In The Lights Social Media Guidelines, Tips, and Check-List.

Use your platforms as an archive of your work, your vision, and your message. Look at it as a way for audiences in the present, and in the future, to gain access to valuable insight, information, history, resources, and advice from you, that is timeless.

Everywhere you go, always encourage people to connect with you on social media at every performance and at every class or workshop you engage in. Be sure to always include your social media contacts on your business cards, email signatures, promotional and all marketing materials, with a direct link to all social media accounts. Insert a call to action: “Connect with [your company here] on Facebook, Twitter, YouTube, etc.”

The power of social media lies in the Likes, Shares, and comments you receive on your updates. You are building a loyal community. Every update on social media cannot be a link, or something promoting your work, events, classes, press quotes, or the company itself. The focus has to shift to a healthy balance of providing value to your target audience through your updates, engaging them in conversation, and offering motivation/inspiration, tips, and advice. Share your mission/vision/core values, and lastly, your company’s events and updates.

Diversify Your Updates and Mix Up The Media. Post-text-only updates, photos, videos, and links throughout the day and evening. Apply the 80/20 Principle across all social media platforms: 80% Engagement/20% Promotional Updates (including donation solicitation/ticket sales for shows). And remember to RESPOND and like all comments and messages within 48 hours.

Make sure that you connect your website to social media with SM icons (preferably at top of page or a floating bar). You can also add like buttons.

TAG, TAG, TAG – tagging organization and individuals help increase the number of viewers as it will show up on their timelines and to their friends and audiences.

LASTLY…you are all that you share. Be engaging, educational, informative and kind. Support those in your field and develop a clear network of alliances. Make your brand accessible for all audiences with varied interests by offering a wide scope of content across all of your platforms. Your social media will not be a chore if you believe what you are sharing. It is about opening your doors and letting your audiences and fans see you for all that you are.

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