As the light at the end of the COVID-19 tunnel grows brighter, your audience wants to hear from you about your reopening plans.
A consultation is an exciting way to generate new ideas to your marketing practices.
In The Lights stands in solidarity with our Black clients and the Black Lives Matter movement. We grieve with their families and our entire nation.
Many funding resources are being launched to help small businesses weather the storm.
Early March In The Lights had a team strategy meeting to determine marketing campaigns for 2020, a week later NYC shut down all venues and the COVID-19 closures started rocking…
After a decade of innovation and explosive growth online, we can’t help but think about what’s to come in 2020. We asked each In The Lights team member their trend…
Go-go boots, lava lamps, and miniskirts ruled the ‘60s. Neon colors, perms, and leg warmers defined the ‘80s. Grunge, Pokémon, and AOL were the talk of the ‘90s. Every decade…
What’s your most-used downloaded app on your phone? If you’re like the other 100 million active users on Instagram, you’re not alone. How do you make your Instagram grid stand…
Sylvia Nasser is a certified personal trainer and creator of the national #irockthesportsbra body positive campaign. Sylvia’s past (extreme dieter and over-exerciser) serves as a cautionary tale to women everywhere…
You want to be a publicist? Quick-minded thinkers for hire! Visionaries are big thinkers. As publicists, OF COURSE, we make big plans, but we have to act quick, and in…