In order to prevent misuse of your branding, a clean and clear guide will help you define the details that make your company unique.
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Your brand messaging is the heart and soul of your organization’s communications strategy. Maintaining consistent messaging is essential.
A consultation is an exciting way to generate new ideas to your marketing practices.
For anyone that’s involved in the arts, or simply has something to share, developing your message is crucial to navigating the process of telling your story. Like anything, the dream…
In my last post we talked about how critical vision and mission statements are to the structure and effectiveness of an organization. Vision and mission statements guide the daily decision…
The other day we did competitor research of 10 organizations for a client. Guess how many clearly communicated a vision statement? How about their mission statement? Only one of the…
With the number of social media platforms out there, starting an online presence for your brand can be daunting. Creating the right message that appeals to a large online audience…
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can,…