Should your organization start a Video Series? Dipping your toes into the world of video content can be intimidating. We’re here to help!
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Early March In The Lights had a team strategy meeting to determine marketing campaigns for 2020, a week later NYC shut down all venues and the COVID-19 closures started rocking…
The other day we did competitor research of 10 organizations for a client. Guess how many clearly communicated a vision statement? How about their mission statement? Only one of the…
College theater programs do a wonderful job of training young artists in acting, playwriting, directing, design, and technical theater, but many talented artists are unaware of how their theater skills…
What’s your most-used downloaded app on your phone? If you’re like the other 100 million active users on Instagram, you’re not alone. How do you make your Instagram grid stand…
In my career as a marketing professional, I have managed the marketing timeline for over 50 events over the last eight years. I applied those skills to my work as…
In my early 20’s a group of friends and I headed to the Outer Banks. It was a last-minute trip so we were all going with the flow. One morning…
Getting a blog going is not always easy, but it will make a definite impact on your business, by connecting you directly to your audience. We’d like to put out a few tips about the type of content that should drive your blog, as well as providing some suggestions for creating and posting blog posts quickly.
I was recently asked for some tips for dealing with a crisis situation from an external communications standpoint. The timing was great as I’d been thinking a lot about this…and…