Should your organization start a Video Series? Dipping your toes into the world of video content can be intimidating.  We’re myth-busting some common misconceptions about producing video for social media. 

Videos are the Future of the Internet

TRUE: With the advancement of mobile devices, and the continued rollout of nationwide 5G, by next year, it’s projected that 82% of all consumer internet traffic will be videos (Cisco). Getting on board with video content now will help your business adapt and grow with the times. 

I Need A Professional Film Set Up to Make Videos for My Organization 

FALSE: Most video content can be produced with a smartphone and free or nearly-free software, such as iMovie. If the COVID-19 shutdown has shown us anything, it’s that even the biggest media companies and brands are making content in their living rooms! The playing field has been leveled, and viewers aren’t expecting cinema-level polish from social media videos. As long as the picture and audio is clear, and the lighting is balanced, you’re good to go. Don’t let the fear of falling short of perfection stop you from trying. 

Video Content is the Most Engaging Social Media Content

TRUE: Facebook video posts get twice the engagement on average, and on Twitter, a video increases engagement tenfold (Hootsuite). By ignoring video content, your organization is missing out on meaningful ways to engage with your audience. 

Video Content is Time Consuming to Produce

FALSE: It might be a massive undertaking to produce a feature-length film, but short videos won’t take much more time to create than an email newsletter or a social media graphic. Start small. Video content can be simple and personable. 15-30 second direct-to-camera address videos are a great place to start. Camera shy? Most video editing software can create moving slideshows of still images. Repurposing still images into video slideshows can increase engagement without the need to record video content. 

Videos Help Your Audience Get To Know You Better 

TRUE: In a recent survey, 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot) What’s something that you wish your audience knew about your organization? What same questions do you find yourself answering again and again? Video content is the perfect medium for filling in knowledge gaps.  

My Organization has nothing that can be video content

FALSE: Everyone can do something that can become video content. Have your team introduce themselves on video. Give a tour of your space. Share a story that came up in a staff meeting or a workshop. You’ll be surprised to see how interesting day-to-day happenings at your organization can be. (Don’t believe us? There are thousands of videos of pressure washing on Youtube, and audiences love them! I’m sure your arts organization does something at least as interesting as washing a sidewalk.) 

Lights, camera, action! We hope these have qualmed some of your fears, and jump started some ideas for how your organization can start using video content. 

For additional help and information schedule a Spark Session with us today! We can help you brainstorm ideas of video content that aligns with your branding, and provide you with planning tools to make your videos a success!

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