As the light at the end of the COVID-19 tunnel grows brighter, your audience wants to hear from you about your reopening plans.
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Your brand messaging is the heart and soul of your organization’s communications strategy. Maintaining consistent messaging is essential.
A consultation is an exciting way to generate new ideas to your marketing practices.
Many funding resources are being launched to help small businesses weather the storm.
Early March In The Lights had a team strategy meeting to determine marketing campaigns for 2020, a week later NYC shut down all venues and the COVID-19 closures started rocking…
After a decade of innovation and explosive growth online, we can’t help but think about what’s to come in 2020. We asked each In The Lights team member their trend…
Go-go boots, lava lamps, and miniskirts ruled the ‘60s. Neon colors, perms, and leg warmers defined the ‘80s. Grunge, Pokémon, and AOL were the talk of the ‘90s. Every decade…
Think of social media as a way to educate, empower, inspire, and connect with your target audience, expand their minds, and bring value and enlightenment into their lives. Read on…
What do New Yorkers live off of? Coffee. Well… maybe coffee, pizza and bagels. We know there is no shortage of coffee shops in New York City, but when choosing…