The perfect style guide will be a complete embodiment of your company’s messaging and design. In order to prevent misuse of your branding, a clean and clear guide will help…
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Social media provides an unprecedented opportunity to stay connected with audiences and keep your work on their radar. Utilize the tips below for a quick social media refresh for your…
Your brand messaging is the heart and soul of your organization’s communications strategy. Maintaining consistent messaging is one of the most important ways to make sure your patrons know who…
A consultation is an exciting way to generate new ideas to your marketing & communications practices, especially after a pandemic year that drastically impacted arts, culture and fitness individuals and…
So, you’re still working from home in 2021. You’ve either really hit your stride and enjoy the flexibility, or you’re feeling the work from home slump. With 42% of the…
With the unknown of how long COVID-19 will shutter and impact how businesses are able to provide daily services to their customers, many funding resources are quickly being launched to…
Early March In The Lights had a team strategy meeting to determine marketing campaigns for 2020, a week later NYC shut down all venues and the COVID-19 closures started rocking…
After a decade of innovation and explosive growth online, we can’t help but think about what’s to come in 2020. We asked each In The Lights team member their trend…
Go-go boots, lava lamps, and miniskirts ruled the ‘60s. Neon colors, perms, and leg warmers defined the ‘80s. Grunge, Pokémon, and AOL were the talk of the ‘90s. Every decade…