In order to prevent misuse of your branding, a clean and clear guide will help you define the details that make your company unique.
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In my last post we talked about how critical vision and mission statements are to the structure and effectiveness of an organization. Vision and mission statements guide the daily decision…
The other day we did competitor research of 10 organizations for a client. Guess how many clearly communicated a vision statement? How about their mission statement? Only one of the…
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can,…