In The Lights shares insights, tips and tricks and marketing-know-how while taking pleasure in our clients victories.
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Early March In The Lights had a team strategy meeting to determine marketing campaigns for 2020, a week later NYC shut down all venues and the COVID-19 closures started rocking…
Has COVID-19 pushed your company to work from home? Welcome to the wonderful world of WORKING FROM HOME! Due to the high real estate costs of operating a business in…
For anyone that’s involved in the arts, or simply has something to share, developing your message is crucial to navigating the process of telling your story. Like anything, the dream…
In my last post we talked about how critical vision and mission statements are to the structure and effectiveness of an organization. Vision and mission statements guide the daily decision…
The other day we did competitor research of 10 organizations for a client. Guess how many clearly communicated a vision statement? How about their mission statement? Only one of the…
College theater programs do a wonderful job of training young artists in acting, playwriting, directing, design, and technical theater, but many talented artists are unaware of how their theater skills…
Over 17 years ago, my best friend asked me for financial advice. She was planning on completing a Master’s program, which required a change from full-time employment to part-time. She…
What’s your most-used downloaded app on your phone? If you’re like the other 100 million active users on Instagram, you’re not alone. How do you make your Instagram grid stand…
Sylvia Nasser is a certified personal trainer and creator of the national #irockthesportsbra body positive campaign. Sylvia’s past (extreme dieter and over-exerciser) serves as a cautionary tale to women everywhere…
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