
Everyone has posted (at least) once in their life on Facebook. Everyone knows what it is, everyone knows how powerful it can be, and everyone knows that businesses are taking…
In The Lights shares insights, tips and tricks and marketing-know-how while taking pleasure in our clients victories.
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Everyone has posted (at least) once in their life on Facebook. Everyone knows what it is, everyone knows how powerful it can be, and everyone knows that businesses are taking…
With the number of social media platforms out there, starting an online presence for your brand can be daunting. Creating the right message that appeals to a large online audience…
With the onset of Instagram, anyone can take a good picture. So how do you stand out against the rest? How do you take your pictures from amateur to professional?…
I recently returned from my 1st media tour for our client Chef Steve Konopelski and his Bed and Breakfast, Turnbridge Point, which he owns with his partner Rob. The venue…
Each year for our Holiday party I prepare an end of year recap and define goals for the upcoming year. I’ve come to learn as an entrepreneur and small business…
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can,…
Crowdfunding is by definition, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” Kickstarter,…
Getting a blog going is not always easy, but it will make a definite impact on your business, by connecting you directly to your audience. We’d like to put out a few tips about the type of content that should drive your blog, as well as providing some suggestions for creating and posting blog posts quickly.
I was recently asked for some tips for dealing with a crisis situation from an external communications standpoint. The timing was great as I’d been thinking a lot about this…and…
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